You’ve being waiting for it: a partner with global experience that works closely and confidentially with you to build and protect your image, uncover opportunities that transcend traditional marketing communications, and surface with strategies that inform, persuade, shape attitudes and garner support … whether it’s to increase trade and investment opportunities, facilitate international image building or promote causes and issues or drive policy forward.
Coast to Coast works with governments, as well as corporate and non-profit clients, around the world, providing:
Brand Diplomacy • International Policy Awareness Campaigns • Strategic Marketing Communications • Public Relations and Crisis Management • Messaging Development and Management • Global Positioning • Creative Development and Execution • Media Strategy and Placement • Investment Development • Strategic Counsel • Publishing
Why is brand diplomacy necessary?
Diplomacy is more “public” than ever before. Public affairs, international relations, reputation management, image development and advocacy are now necessarily intertwined with strategic marketing communications and international media. With real world experience (and really big ideas), Coast to Coast lays a solid foundation for messaging and positioning, while creating powerful dialogues that garner the results our clients demand.
At Coast to Coast, we understand that governments have long-term policies and goals that require credible platforms for debate. Coast to Coast works to encourage favorable dispositions from influencers, media and decision makers. Such solutions require ‘out of the box’ ideas that feed communications opportunities. For example, projects we have developed for clients, including TheATOMproject.org, AstanaTimes.com, and Edgekz.com maximize media opportunities for years.