You’ve being waiting for it: a partner with global experience that works closely and confidentially with you to build and protect your image, uncover opportunities that transcend traditional marketing communications, and surface with strategies that inform, persuade, shape attitudes and garner support … whether it’s to increase trade and investment opportunities, facilitate international image building or promote causes and issues or drive policy forward.


Coast to Coast works with governments, as well as corporate and non-profit clients, around the world, providing:

Brand Diplomacy   •   International Policy Awareness Campaigns   •   Strategic Marketing Communications   •   Public Relations and Crisis Management   •   Messaging Development and Management   •   Global Positioning   •   Creative Development and Execution   •   Media Strategy and Placement   •   Investment Development   •   Strategic Counsel   •   Publishing

Why is brand diplomacy necessary?

Diplomacy is more “public” than ever before. Public affairs, international relations, reputation management, image development and advocacy are now necessarily intertwined with strategic marketing communications and international media. With real world experience (and really big ideas), Coast to Coast lays a solid foundation for messaging and positioning, while creating powerful dialogues that garner the results our clients demand.

At Coast to Coast, we understand that governments have long-term policies and goals that require credible platforms for debate. Coast to Coast works to encourage favorable dispositions from influencers, media and decision makers. Such solutions require ‘out of the box’ ideas that feed communications opportunities. For example, projects we have developed for clients, including,, and maximize media opportunities for years.

Your Message Is Our Mission

Coast to Coast has collaborated with governments and corporations in more than 60 countries around the world, planning and implementing progressive, innovative communications strategies that generate public support, empower decision-makers and help drive policy initiatives.

As a full-service agency, we offer our clients decades of experience in:

Publishing   •   TV and Film Production   •   Online and Print Advertising   •   Progressive Web Solutions   •   MEDIA: TV, Online, Print, Interactive   •   Exhibition and Event Planning   •   Specialized Brand and Market Research   •   Creative Development   •   Video and Broadcast Production   •   Strategy Consultation   •   Communications Planning

We never lose sight of our mission: to effectively – and confidentially – deliver your message and achieve your goals.

Coast to Coast's professionals have worked on projects for clients and organizations, including:

AbilityOne   •   Accelics   •   Alcoholics Anonymous   •   ALTHA   •   American Management Systems (AMS)   •   Amtek Engineering   •   America On Line (AOL)   •   Babcock and Wilcox   •   Banker Steel   •   Benjamin Moore   •   Booz Allen Hamilton   •   Bowl America   •   Cable & Wireless   •   CTIA   •   Cardinal Shipping   •   Catalyst   •   Comtek   •   Corporation for National Service (CNS)   •   Cardinal Logistics Management   •   Cardinal Trucking   •   CareerRewards   •   Click Logistics   •   Cyprus   •   Daily Bread   •   Department of Defense   •   Department of the Navy   •   Department of Justice   •   DOW Chemicals   •   DOW Plastics   •   Escendent   •   Fairfax County Park Authority   •   Fairfax Hospital   •   Fiji, Embassy   •   Finlandia   •   Focalyst   •   Foster Fuels   •   Global One   •   Greece   •   Hair Cuttery   •   Haymarket Publishing Group   •   Housing and Urban Development (HUD)   •   ICI   •   INOVA Fairfax County Hospital   •   Jamaican Department of Tourism   •   Jax Fish House   •   JobFox   •   Javits Wagner O’Day Program for the Blind and Severely Disabled (JWOD)   •   Journyx   •   Kazakhstan   •   L3   •   Library of Congress   •   London City Airports   •   LOTSA Helping Hands   •   Main St. Eatery   •   MarketBridge   •   Marine Corps Systems Command   •   Mercy Hospital   •   Military Health System   •   Motient, Inc.   •   MKI Systems   •   Montgomery County   •   National Federation for the Blind   •   National Football League   •   National Kidney Foundation   •   Nextel   •   Pace Harmon   •   Partnership for Public Service   •   Patriot Harley Davidson   •   PCIA   •   Q’s Restaurant   •   Remax   •   Scott Insurance   •   Shady Grove Fertility Center   •   Select Comfort   •   Siemens   •   Smith Farm Center for Healing and the Arts   •   Sodexo   •   SoftMed Systems   •   SourcePoint   •   Sprint International   •   Tachyon Inc.   •   The ARC (Arts and Recreation Campus)   •   The Campania Group   •   Ukraine, Government   •   United Therapeutics   •   U.S. Army   •   U.S. Department of Education   •   U.S. Department of Transportation   •   United States Marine Corps Systems Command   •   U.S. Trade Representative   •   WTEM Radio   •   WYSE Technologies   •   YMCA of Metropolitan Washington   •   Xerox   •   XO Communications   •   Zolo Grill

Our Work

Coast to Coast identifies client wants and needs, defines salient positioning and key messages and uncovers media opportunities that transcend traditional marketing communications and public diplomacy to facilitate controlled image building on the international stage. We work closely and confidentially with governments and businesses around the world. Coast to Coast understands, honors and appreciates the nature of working with governments and businesses at the highest levels.

Specialists in strategy, messaging and media, Coast to Coast is one of the only international advertising agencies with the real world experience to deliver on the promise of value as it relates to image, trade, investment, infrastructure and tourism. For more than 25 years, the professionals at Coast to Coast have worked to help their clients succeed on the global stage.

The Tide Has Changed

For more than 27 years, Coast to Coast professionals have been building brands, managing reputations and spreading messages so that our public and private clients – including governments, corporations and non-profits – can compete and succeed on the global stage. With today’s complex world of constant, unfiltered news and communications clouding the marketing waters, it’s more important than ever to partner with a team that is informed, loyal and trustworthy … and that will make sure your message rises above the rest.

That’s the Coast to Coast difference. Our staff has lived or worked all over the world; we have visited more than 130 countries combined. Our outlook is broad, our experience runs deep, our connections are comprehensive. As a small, full-service agency, however, we are able to quickly adapt to our clients’ evolving needs, leveraging our talents in everything from event planning to media placement, advertising to strategic advising for governments. We also are dedicated to developing sincere, long-lasting relationships with our clients, allowing us to integrate into their cultures, adopt their goals, learn their processes, and meet their demands, at every turn, on every timeline.

Coast to Coast knows no cultural or geographical barriers, we are a global company. Our work spans the highly public to the highly confidential and is anchored by relationships built on trust.

What makes us unique is not the way we approach every project, but the way we approach every client.

Leadership Team


Jennifer Grinnell, Vice President, Strategy and Creative

With nearly three decades of marketing experience, Jennifer Grinnell is recognized for her award-winning work (including a regional broadcast EMMY® nomination) in a wide array of disciplines and industries. She is a proven expert in virtually every area of marketing communications: advertising, public relations, graphic design, script and copywriting, TV, radio, publishing, corporate and national branding and “brand diplomacy,” a field in which she’s considered a pioneer. Jennifer’s work for Fortune 100 and Fortune 500 companies, non-profit organizations and U.S. and foreign governments has appeared in or on major broadcast stations, newspapers and publications and new media. With proven processes for brand and message development to support her prolific creative output, Jennifer consistently delivers effective, results-oriented campaigns for Coast to Coast clients around the globe – creating, reinforcing and disseminating messaging to the right audiences, at the right time, through the right communications channels, from print media to the Web.

“A nation’s reputation often relies on that of its leaders. Understanding this, and adapting strategies to encompass it, helps nations communicate – and pursue – their intended policies and goals. Words have power. Images have meaning. Brands exist. Coast to Coast has the vision to harness that power to the benefit of our clients around the globe.”

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