Print Advertising Campaign

The Arab League

This campaign was designed to “humanize” Middle East nationals in the aftermath of 911. At the time, and to some extent today, there were misconceptions of who they are and what they represent given media hype and visual representation. Each individual pictured is a real person whose image does not tell their whole story. For example, one of the women was a doctor in Gaza. The Arab League was interested in overcoming negative stereotypes of the Arab world in the West.